Edward De Bono Quotes

1. “If you never change your mind, why have one?”

2. “There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.”

3. “Creativity involves breaking out of established patterns in order to look at things in a different way.”

4. “Humor is by far the most significant activity of the human brain.”

5. “An idea that is developed and put into action is more important than an idea that exists only as an idea.”

6. “Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.”

7. “One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.”

8. “Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.”

9. “A memory is what is left when something happens and does not completely unhappen.”

10. “Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.”